A.4.3+Marketing+and+Advocacy+Rubric

**Voki Introduction ** **and ** **Elevator Speech ** |||| **A Voki introduction is included **. The elevator speech presentation tool(s) is **especially** **engaging** for the audience (preservice educators and administrators). It includes a **digital presentation and print transcription.** |||| The presentation tool is **effective** for the audience. |||| The presentation tool is **less effective** for the audience. Example: The script is **weak or incomplete**. |||| **A Voki introduction is NOT included. ** The presentation tool is **ineffective** for the audience. ** Example: narrated ** PowerPoint with no graphics, animations, or pizzazz. **No print transcription is included.**  ||   || **Total from Rubric (100 points):** __
 * || **Rubric – 4.3 - Marketing and Advocacy Project ** ||
 * CATEGORY |||| **10 ** |||| **8 ** |||| **5 ** |||| **0 ** ||
 * **Collaboration Beginning ** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners find each other in **O.D.1.4a** negotiate a wiki space, post the URL to BBW, and begin their **wiki collaboration** in **Module 2.2 as** evidenced by the **wiki planning page history** including: instructional level determined and slogan under negotiation. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners fail to do **one** of these. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners fail to do **two** of these. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners fail to do **three** of these. ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Content Negotiations ** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners **ACTIVELY** negotiated the content of their **THREE** wiki pages throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners negotiated the content of their **THREE** wiki pages throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners negotiated the content of just **TWO** wiki pages throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages. |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners negotiated the content of just **ONE** wiki page throughout the semester as evidenced by ongoing collaborative discussions on their wiki planning pages, or **no evidence.** ||
 * <span style="color: black; display: block; font-family: 'Arial','sans-serif'; font-size: 11pt; margin: 0in 0in 0pt; text-align: center;">CATEGORY |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">20 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">15 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||  ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Text: Elevator Speech ** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The group brainstormed content and collaboratively developed an **inspired** elevator speech using the guidelines and example. The writing is **engaging** and reinforces the school librarian’s **role in student achievement.** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The group brainstormed possible content collaboratively developed an **effective** elevator speech using the guidelines and example. The writing is **strong** and reinforces the school librarian’s **role in student achievement** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The group brainstormed possible content and collaboratively developed an **acceptable** elevator speech using the guidelines and example. The writing is **logical** and reinforces the school librarian’s **role in student achievement** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">There is **no evidence** of a content brainstorm, or the school librarian’s role in student achievement is **unclear or missing**. ||  ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Content : Artifacts ** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners **negotiate** and include **exemplary LS5443** **artifacts** that support the instructional partnership role of school librarians. All content is **appropriate** to this librarian’s **instructional level.** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners include **exemplary** **LS5443 artifacts** that support the instructional partnership role of school librarians. All content is **appropriate** to this librarian’s **instructional level** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Partners include **LS5443 artifacts** that support the instructional partnership role of school librarians. All content is **appropriate** to this librarian’s **instructional level.** |||| <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">Some content is **inappropriate** to this librarian’s **instructional level.** ||  ||
 * <span style="color: black; display: block; font-family: 'Arial','sans-serif'; font-size: 11pt; margin: 0in 0in 0pt; text-align: center;">CATEGORY |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">20 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">15 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||  ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Presentation Methods: **
 * <span style="color: black; display: block; font-family: 'Arial','sans-serif'; font-size: 11pt; margin: 0in 0in 0pt; text-align: center;">CATEGORY |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">20 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">15 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||  ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Presentation Methods: **
 * <span style="color: black; display: block; font-family: 'Arial','sans-serif'; font-size: 11pt; margin: 0in 0in 0pt; text-align: center;">CATEGORY |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">10 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">8 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">5 ** |||| **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">0 ** ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Marketing Tool ** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The marketing tool is targeted for a **specific audience**. It **capitalizes** on the **slogan** and provides **exemplary examples** of ways the school librarian serves as an **instructional partner.** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The marketing tool is targeted for a **specific audience**. It uses the **slogan** effectively and provides **specific examples** of ways the school librarian serves as an **instructional partner.** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The marketing tool is directed to a **specific audience**. It uses the **slogan** and provides **general examples**. |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The marketing tool is not directed to a **specific audience**. It does **not use** the **slogan** effectively or provide **examples**. ||  ||
 * **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Conventions ** |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The presentation is **free** from spelling and grammatical errors. |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The presentation has **a few** spelling and grammatical errors that do not impede comprehension. |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The presentation has a spelling and grammatical errors that **impede comprehension**. |||| <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; margin: 0in 0in 0pt;">The presentation has **numerous** spelling and grammatical errors. ||  ||

** Self-Check **

Did you follow Chris O’Leary’s 9 Cs for effective elevator pitches?

1. Concise 2. Clear 3. Compelling 4. Credible 5. Conceptual 6. Concrete 7. Consistent 8. Customized 9. Conversational

<span style="font-family: Times New Roman; margin: 0in 0in 0pt 0.5in; tab-stops: right lined 459.0pt; tabstops: right lined 459.0pt; text-indent: -0.5in;">"Elevator Pitch 101 by Chris O'Leary." //Elevator Pitch Essentials by Chris O'Leary//. Web. 25 Jan. 2010. <http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html>.